Recycle bank is an online platform that rewards people with points and cash rebates for practicing a green lifestyle both on and offline. The platform works with companies like Kashi, Ziploc and Coca-Cola and encourages people to use less energy, recycle more, turn off the tap etc. in turn for grocery rewards, gift points and coupons. http://www.recyclebank.com/

At the recent Games for Change Festival, Al Gore, the keynote speaker, focused on the powerful new “gamification” trend and how it is solving important worldly issues. This is the largest gaming event in New York City that featured games this year like; Elude a game prototype that explores the connection between passion, depression and awareness. Food Force is a game that uses Facebook to deliver humanitarian aid across the globe in real time. http://gamesforchange.org/festival2011/

think about:

• How can you reward specific behaviors through both online and offline platforms?
• How can your rewards reflect the identity of your brand?
• Can a brand engage in a constant positive reward cycle that involves the customer, the brand    and a beneficiary (the environment, a specific region, water supply, etc.)?